Eliya

Eliya's Blog

Application of data science and machine learning on various marketing topics such as digital marketing, enterprise marketing, Marketing Mix Models (MMM), and more.

Found 56 posts
Marketing MeasurementMarketing Measurement and Data Privacy

Marketing Measurement And Data Privacy: GDPR, CCPA & Pixel-free Solutions

Learn how to navigate privacy regulations and replace tracking pixels with ...

Marketing DataA Guide to Omnichannel Analytics

A Guide To Omnichannel Analytics: Key Components, Strategy, & Tools For 2025

Learn how omnichannel analytics improves ROI, connects data across channels, ...

November 28, 2025

Marketing DataHow Customer Churn Prediction Using ML Can Transform Your Retention Strategy

How Customer Churn Prediction Using ML Can Transform Your Retention Strategy

Discover how customer churn prediction using machine learning helps businesses ...

November 28, 2025

Marketing MeasurementTop Marketing Analytics Companies in 2025

Top 8 Marketing Analytics Companies To Boost Performance With Real-time Data

Explore top marketing analytics companies that leverage AI, predictive ...

November 21, 2025

Marketing Spend OptimizationAI-Powered Price Optimization: How Machine Learning Can Boost Profits in 2025

AI Powered Price Optimization: How Machine Learning Can Boost Profits In 2025

Learn how price optimization machine learning strategies can improve your ...

November 20, 2025

Marketing Spend OptimizationMarketing Budget Allocation Machine Learning

A Guide To Marketing Budget Allocation: How AI Optimizes Spend Across Channels

Discover how marketing budget allocation machine learning improves ROI, reduces ...

November 20, 2025

AI MarketingTop 8 Big Data Marketing Companies in 2025

Top 8 Big Data Marketing Companies Driving Personalization & Growth

Find out which big data marketing companies lead the industry, how they drive ...

November 18, 2025

AI MarketingTop 8 Predictive Marketing Companies You Should Consider in 2025

Top 8 Predictive Marketing Companies To Watch In 2025

Discover predictive marketing companies using AI and first-party data in 2025 ...

November 12, 2025

Marketing Mix ModelingTop 8 Marketing Mix Modeling (MMM) Providers in 2025

Top Marketing Mix Modeling (MMM) Providers In 2025: Best Tools, Agencies & Platforms

Compare the top marketing mix modeling (MMM) providers in 2025 to find the best ...

November 10, 2025