Eliya

ELIYA Helps You Optimize Every Marketing Dollar Across the Funnel

ELIYA’s service helps you identify high-ROI campaigns, reduce wasted spend, and improve how you plan, prioritize, and justify marketing decisions. We tailor the model to your funnel, markets, and goals.

ELIYA Helps You Optimize Every Marketing Dollar Across the Funnel

    Why MMM Matters for Your Business?

    This is a key feature

    MMM brings all your marketing data across digital, offline, and promotional efforts into one clear model that helps you reallocate budgets based on actual performance, not assumptions - Learn More

    Main Advantages

    • MMM doesn’t rely on user-level tracking
    • Works across online and offline channels
    • Helps you budget smarter, without guesswork

    With ELIYA, this process is built around your business. You get a custom model that reflects your channels, your markets, and your goals.

    A Custom MMM Service, Built Around Your Funnel and Goals

    Marketing funnel optimization

    Each and every channel serves a unique and vital role in the customer journey.

    Our revolutionary MMM solution evaluates the performance of each channel based on its position in the marketing funnel.

    This means that your budget allocation will maintain a harmonious balance between branding and short-term acquisition.

    Benefits:

    • Full-funnel optimization for both branding and short-term acquisition
    • Minimize marketing waste and overspend
    • Perform real-time analysis using our co-pilot system


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What Partnership Looks Like with ELIYA?

ELIYA works closely with your marketing and analytics teams to develop a tailored MMM framework, designed to support decision-making across the full funnel.

Co-created with your marketing and analytics teams

Built in collaboration with your team for insights that reflect your real-world challenges.

Focused on actionability, not just attribution

We deliver insights that drive decisions, not just explain past performance.

Transparent methods, clear assumptions

No black boxes, just clear models, open data, and assumptions you can trust.

    ELIYA Works With You to Build a Model That Reflects How You Actually Market

    Happy marketers

    We bring strategy, modeling expertise, and hands-on support to create an MMM system around your budget cycles, KPIs, and channel mix.

    How ELIYA stands out:

    • Co-created with your marketing and analytics teams
    • Flexible modeling that works with incomplete or noisy data
    • Focused on actionability, not just attribution
    • Transparent methods, clear assumptions
    • Hands-on support for onboarding, analysis, and updates


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Our MMM Process, Built Around Your Strategy and Data

ELIYA works closely with your team to define goals, build a usable model, and turn marketing data into budget decisions that are grounded in performance.

Align on goals and funnel logic

We define the decisions your model should support, from channel budgets to campaign trade-offs.

Model your full marketing mix

Our approach blends Bayesian modeling and MMM best practices to surface what’s working.

Decode results into actions

You get clear answers on where to cut, where to invest, and how brand and performance interact.

Ready to Make Every Marketing Dollar Count?

ELIYA’s MMM service gives you a custom view of performance across channels so you can plan faster and invest smarter.

Frequently Asked Questions