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For Business Decisions

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    Neeraj Bhauryal

    Neeraj Bhauryal

    Biography

    PhD in Mathematics, Neeraj started working at ELIYA as Data Scientist bringing his in-depth knowledge in Math and Statistics to the world of Marketing Mix Modeling (MMM)

    Neeraj Bhauryal's by subject

    MMM Software

    (2 posts)

    MMM SoftwareA professional data visualization dashboard showing Bayesian Media Mix Modeling (MMM) saturation curves and budget optimization results for PyMC-Marketing.

    Mastering Bayesian Media Mix Modeling (MMM) With Pymc-marketing

    Ditch the black-box attribution. Our guide to PyMC-Marketing helps you build a transparent Bayesian MMM to master ...

    February 3, 2026

    MMM SoftwarePractical Step-by-Step Guide to Meridian MMM

    Practical Guide For Meridian MMM: From Zero To Hero

    Learn how to set up and run your first Media Mix Modeling (MMM) project with Google Meridian. This guide covers key ...

    August 22, 2025

    Marketing Mix Modeling

    (2 posts)

    Marketing Mix ModelingUsing MMM for marketing budget optimization, representing the transition from 10-day manual MMM to 5-minute Agentic budget optimization.

    Stop Guessing Your Ad Spend: The Bayesian Guide To Budget Optimization With Pymc-marketing

    This technical guide demonstrates how to bridge the gap between Bayesian rigor and strategic action using ...

    May 19, 2026

    Marketing Mix ModelingIllustration depicting Marketing Mix Model (MMM) validation techniques, opening a black box to reveal time-series analytics and media performance charts.

    Beyond The Black Box: A Practical Guide To Validating Your Marketing Mix Model (MMM)

    Marketing Mix Modeling (MMM) promises data-driven budget allocation, but an unvalidated model is a recipe for costly ...

    July 31, 2026