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    Saeed Omidi

    Saeed Omidi

    Biography

    ELIYA was founded by Dr. Saeed Omidi in 2021 in Zurich, Switzerland. With 15+ years of experience in data science and AI, Saeed has played a key role in developing advanced data-driven solutions for various industries, including Healthcare, Marketing, and Entertainment.

    He has been leading talented teams of data scientists and AI experts to deliver innovative solutions, which enable next-generation of business intelligence and decision-making.


    Saeed Omidi's by subject

    Marketing Mix Modeling

    (12 posts)

    Marketing Mix ModelingTechnical Challenges in Building a Marketing Mix Model

    How To Overcome Technical Challenges In Marketing Mix Modeling

    Explore the key technical challenges in building a marketing mix model for ...

    June 1, 2025

    Marketing Mix ModelingHistory of Marketing Mix Modelling

    Marketing Mix Modelling History: Origins To Modern Trends

    Explore the history of marketing mix modeling, from its origins to today’s ...

    May 21, 2025

    Marketing Mix ModelingHow to Select the Best Marketing Channels for Your Startup

    How To Use Marketing Mix Modelling (MMM) To Choose The Right Marketing Channels

    Simplify your marketing strategy by understanding which channels offer the best ...

    May 28, 2025

    Marketing Mix ModelingOptimizing Your Marketing Mix For Lasting Impact

    Marketing Mix Model Optimization: Boost ROI With Smarter Decisions

    Master the art of marketing mix model optimization to balance short-term wins ...

    May 21, 2025

    Marketing Mix ModelingMMM in Fashion Retail

    Marketing Mix Modelling In Fashion Retail: Strategies That Drive ROI

    Explore how MMM helps fashion retailers improve ROI, align budgets, and measure ...

    May 20, 2025

    Marketing Mix ModelingA Comprehensive Checklist for Implementing Enterprise MMM

    MMM Checklist For Enterprises: Plan, Execute, And Measure With Confidence

    Ready to implement enterprise MMM? This blog gives you the only checklist ...

    May 30, 2025

    Marketing Mix ModelingWhat Are Carryover Effects in MMM? A Simple Guide for Marketers

    Carryover Effects In MMM: Why They Matter More Than You Think

    Discover how carryover effects influence marketing ROI, long-term strategy, and ...

    May 9, 2025

    Marketing Mix ModelingMarketing mix modeling framework

    Marketing Mix Modeling Framework: The Smart Marketer’s Guide

    Build a scalable marketing measurement framework using MMM, MTA, first-party ...

    May 27, 2025

    Marketing Mix Modelingmarketing mix modelling in pharma

    Marketing Mix Modelling In Pharma: Optimise Spend, Maximise Impact

    Learn how MMM helps pharma marketers align spend with physician impact, using ...

    May 28, 2025

    Marketing Mix ModelingWhat is MMM

    What Is Marketing Mix Modelling? Definition, Process & Benefits

    Find out what marketing mix modelling is, how it works, and how to apply it for ...

    May 9, 2025

    Marketing Mix Modeling10-Step Guide to Successful Marketing Mix Modeling Implementation

    10 Essential Steps To Implement Marketing Mix Modeling Successfully

    Step-by-step instructions to master Marketing Mix Modeling, optimizing your ...

    May 9, 2025

    Marketing Mix ModelingMarketing Mix Modelling Data Analytics: Top 10 Deployment Tips

    Marketing Mix Modelling Data Analytics: Top 10 Tips For Enterprise Deployment

    Learn how to deploy marketing mix modelling data analytics successfully at ...

    May 7, 2025


    Vibe Marketing

    (9 posts)

    Vibe MarketingTop 10 Vibe Marketing AI Tools in 2025

    Top 10 Vibe Marketing AI Tools To Power Digital Campaigns

    Learn how vibe marketing AI tools help define, refine, and scale your brand’s ...

    June 23, 2025

    Vibe MarketingWhat Vibe Marketing Really Looks Like (With 8 Real AI Campaigns)

    Vibe Marketing Examples: Real Brands Using AI To Set The Mood

    Discover how top brands use AI to craft powerful vibes in their marketing.

    July 1, 2025

    Vibe MarketingTop 7 Vibe Marketing Trends to Watch in 2025

    Top 7 Vibe Marketing Trends To Watch In 2025: The Ai-powered Creative Shift

    Learn how vibe marketing trends in 2025 are reshaping campaigns with AI timing, ...

    July 15, 2025

    Vibe MarketingVibe Creative Marketing in 2025

    Vibe Creative Marketing – The Ai-powered Future Of Creative Strategy

    Learn how Vibe Creative Marketing uses AI, design systems, and storytelling to ...

    June 27, 2025

    Vibe MarketingThe Vibe Marketing Concept Explained: A Guide for Brands

    The Vibe Marketing Concept Explained: A Guide For Brands

    Discover how Vibe Marketing utilizes AI to create consistent content across ...

    June 23, 2025

    Vibe MarketingWhy AI-powered Vibe Marketing Is the Future

    Vibe Marketing For 2025: An Expert Guide

    Explore vibe marketing: the next-gen approach to scaling your brand voice, ...

    June 23, 2025

    Vibe MarketingSocial Vibe Marketing: How to Create Content That Feels Human

    Social Vibe Marketing: How To Scale Emotion-led Social Media With AI

    Explore the Social VIBE Framework to create emotional, AI-optimised content ...

    July 1, 2025

    Vibe MarketingWhat Is Vibe Marketing? How It Compares to Traditional Branding

    Vibe Marketing Vs Traditional Marketing: A Full Comparison

    Discover how vibe marketing differs from traditional marketing. Compare speed, ...

    July 1, 2025

    Vibe MarketingVibe Marketing Strategy for Brands in 2025

    6 Types Of Vibe Marketing Strategies You Can Copy Today

    Discover how brands are using AI to create fast, emotional, and culturally ...

    June 24, 2025


    Marketing Measurement

    (6 posts)

    Marketing MeasurementUnderstanding Lift Analysis: How to Quantify Marketing Success

    How To Run A Lift Analysis: Step-by-step Guide

    Lift analysis helps you compare control vs test groups, calculate conversion ...

    May 23, 2025

    Marketing Measurementmarketing measurement framework

    Marketing Measurement Framework: The Complete Guide For Building Data-driven Growth In 2025

    Explore a 2025-ready marketing measurement framework that blends KPIs, ...

    May 20, 2025

    Marketing MeasurementMarketing Measurement and Data Privacy

    Marketing Measurement And Data Privacy: GDPR, CCPA & Pixel-free Solutions

    Learn how to navigate privacy regulations and replace tracking pixels with ...

    Marketing MeasurementMulti-Touch Attribution vs MMM Explained

    MMM Vs Multi Touch Attribution: Pros, Cons & When To Use Each

    Compare multi-touch attribution vs MMM to understand their strengths, ...

    May 29, 2025

    Marketing MeasurementSet the Right Attribution Window

    The Ultimate Guide To Mastering Attribution Window In Marketing

    Learn how attribution windows work, their role in tracking conversions, how ...

    June 1, 2025

    Marketing MeasurementServer-Side Tracking

    The 2025 Guide To Smarter Data Collection With Server-side Tracking

    Understand what server-side tracking is, how it works, and why it’s crucial for ...

    May 28, 2025


    Marketing Data

    (5 posts)

    Marketing Datahow to build a data driven marketing strategy

    Data Driven Marketing Strategy: How To Build, Scale, And Win

    Learn how to build a data driven marketing strategy in 2025 with real examples, ...

    May 29, 2025

    Marketing DataKnowledge Graph Application

    Knowledge Graph Application: 2025 Business Guide

    Learn how knowledge graph applications unify enterprise data, power AI and ...

    May 9, 2025

    Marketing DataHow to Use Data in MMM

    How To Use Data In Marketing Mix Modeling (MMM): A Comprehensive Guide

    Learn how to clean, structure, and use high-quality data in MMM to drive ...

    June 1, 2025

    Marketing DataFirst-Party Data Strategy

    Mastering First-party Data Strategy For Privacy-first Growth

    Learn how to build a resilient first-party data strategy. Collect, activate, ...

    May 29, 2025

    Marketing DataFirst Party Data Strategy: Privacy-First Growth

    First Party Data Strategy: How To Build Trust And Drive ROI In 2025

    Learn how to build a first party data strategy that ensures privacy compliance, ...

    May 27, 2025


    Marketing Spend Optimization

    (4 posts)

    Marketing Spend OptimizationWhat Is the Law of Diminishing Marginal Returns?

    Why The Law Of Diminishing Marginal Returns Matters For Marketers

    Discover what the law of diminishing marginal returns means for marketers, with ...

    May 30, 2025

    Marketing Spend OptimizationMarketing Spend Optimization

    How To Optimize Marketing Spend And Maximize ROI With Data-driven Strategies

    Learn how to optimize your marketing spend and maximize ROI using data-driven ...

    May 20, 2025

    Marketing Spend OptimizationB2B Marketing Spend Strategy for Revenue Growth

    B2B Marketing Budget Allocation: Spend Smarter, Grow Faster

    Discover how to structure your B2B marketing spend by funnel stage and channel. ...

    May 28, 2025

    Marketing Spend OptimizationWhat is ROAS Optimization? Best Practices for Higher Ad Returns

    ROAS Optimization Guide To Maximize Your Ad Spend Returns

    Learn how to master ROAS optimization with proven strategies, channel-level ...

    May 30, 2025


    Media Mix Modeling

    (2 posts)

    Media Mix ModelingMastering Media Mix Modeling With Google Meridian MMM

    Google Meridian MMM: The 2025 Guide For Marketers

    Discover how Google Meridian MMM helps marketers model channel impact, optimize ...

    May 21, 2025

    Media Mix ModelingA Complete Guide to Meridian vs Robyn

    Meridian Vs Robyn: Which Tool Is Right For Your Business In 2025?

    Compare Meridian vs Robyn on features, pricing, and usability to find the right ...

    May 22, 2025


    AI Marketing

    (1 posts)

    AI Marketing22 Top AI tools for Marketing

    Top AI Tools For Marketing: 20+ Game-changing Platforms For 2025

    Discover the top AI tools for marketing for 2025. From content to campaigns, ...

    May 23, 2025