Top 8 Marketing Analytics Companies To Boost Performance With Real-time Data

Introduction

Imagine spending thousands on digital ads, only to see little return on investment.

That was the reality for many businesses before marketing analytics companies became a game-changer.

Without the ability to track campaign performance and analyse consumer behaviour, companies are left guessing which strategies are actually driving results. As a result, marketing budgets get wasted, and growth stalls.

Marketing analytics companies specialise in transforming raw data into actionable insights that drive smarter decisions. These firms take the guesswork out of marketing by providing a clear, data-backed roadmap that helps businesses optimise their campaigns, identify the best-performing strategies, and understand customer behaviour on a deeper level.

Instead of operating in the dark, marketers can use this data to measure ROI, fine-tune strategies, and uncover hidden opportunities. Companies that don’t leverage marketing analytics risk falling behind competitors who can accurately measure their performance, refine their strategies, and deliver results.

If you're looking to take your marketing to the next level, partnering with a skilled analytics company is essential. In fact, the global marketing analytics market is projected to reach USD 13.03 billion by 2030, with a CAGR of ~12.8%, reflecting the necessity of a marketing analytics framework in place.

This post will explore the top 8 marketing analytics companies, each offering unique tools and solutions to enhance your marketing efforts. By the end of this guide, you’ll have a clear understanding of which analytics firm is the best fit for your business.

Top 8 Marketing Analytics Companies: Comparison

Here is a quick side-by-side comparison of the top 8 marketing analytics companies. You’ll see their key features, ideal clients, and what differentiates each one.

8 Best Marketing Analytics Companies to Consider in 2025

Marketing analytics companies specialise in using data to optimise marketing strategies, enhance customer targeting, and improve ROI. These companies provide actionable insights through advanced tools like predictive analytics, real-time tracking, and automated reporting.

By leveraging data-driven solutions, businesses can refine their campaigns, track performance, and make informed decisions. Key services include customer segmentation, campaign analysis, and the use of big data for personalised marketing efforts.

As AI technology advances, these companies continue to innovate, offering scalable solutions that help businesses stay competitive and improve engagement.

1. ELIYA

ELIYA is a comprehensive marketing analytics company offering end-to-end solutions that help businesses transform raw marketing data into actionable insights.

Through advanced multi-touch attribution models, predictive analytics, and custom reporting, ELIYA empowers businesses to optimise marketing performance across all touchpoints in the customer journey.

Their approach helps companies make data-backed decisions that enhance ROI, increase efficiency, and drive sustained growth. ELIYA specialises in providing businesses with a clear, unified view of their marketing data, ensuring that every dollar spent on marketing is working harder and smarter.

Key Features:

• Data Integration: ELIYA integrates diverse data sources seamlessly, bringing together data from various platforms such as social media, email campaigns, and paid advertisements. This unified view allows businesses to track performance and make adjustments across all marketing channels.
• Predictive Analytics: The platform uses advanced machine learning algorithms to predict future trends, customer behaviour, and campaign outcomes. This foresight allows businesses to make proactive, informed decisions rather than relying on historical data alone.
• Multi-Touch Attribution: ELIYA’s multi-touch attribution model provides an in-depth view of how each touchpoint in the customer journey contributes to conversions. This allows businesses to allocate resources to the most effective marketing channels and improve their overall marketing strategy.
• Incrementality Testing: By using incrementality testing, the firm helps businesses measure the true impact of their marketing efforts. This feature identifies which campaigns are truly driving lift, ensuring that marketing spend is focused on what works.
• Custom Reporting and Dashboards: ELIYA offers tailored reporting and real-time dashboards that provide businesses with easy-to-understand, actionable insights. Whether you're looking at overall campaign performance or drilling down into specific metrics, these reports help optimise decision-making.
• AI-Powered Workflow Automation: It enhances efficiency by automating routine marketing tasks and data processing workflows. This helps businesses save time, reduce manual errors, and focus on strategic decision-making rather than repetitive work.
• Scalable Infrastructure: The company’s infrastructure is designed to support large-scale enterprises, ensuring seamless performance across multiple regions, markets, and departments. Their platform can handle high volumes of data and complex marketing ecosystems without compromising on speed or accuracy.
• Transparent Methodology & Collaborative Approach: ELIYA places a strong emphasis on collaboration and transparency. They work closely with clients to ensure their models and methodologies reflect business realities, while providing clear explanations behind their analytical approaches.

Ideal For: ELIYA is perfect for mid-to-large enterprises looking for a comprehensive, full-service marketing analytics partner. With its robust data integration, advanced analytics, and scalable infrastructure, it is well-suited for businesses that want to transform their marketing strategies using cutting-edge technology and data insights.

If you’re ready to explore the full potential of your marketing data, schedule a demo today to see how our solutions can help drive smarter, more impactful marketing decisions for your business.

2. Supermetrics

Supermetrics is a marketing intelligence platform that helps businesses consolidate data from multiple marketing platforms into one central location. It simplifies the process of creating reports by offering robust integration tools and customizable dashboards. This solution empowers businesses to make data-driven decisions by providing clear insights into marketing performance.

Key Features:

• The platform offers an extensive library of connectors to integrate data from various marketing platforms.
• Supermetrics simplifies marketing data integration, ensuring a unified view of performance across channels.
• It provides customizable dashboards to visualise key marketing metrics in real time.
• Supermetrics delivers actionable data that helps optimise marketing campaigns.
• The platform enables real-time reporting, giving businesses up-to-date insights into their marketing efforts.

Ideal For: Companies with multiple marketing data sources needing unified reporting and dashboarding capabilities.

3. Funnel

Funnel automates the process of collecting marketing data from various platforms, allowing businesses to measure their performance efficiently. It enables businesses to gain a holistic view of their marketing activities by aggregating data from multiple sources. This approach helps businesses optimise their marketing strategies and improve overall performance at scale.

Key Features:

• Funnel automates data collection from various marketing platforms, saving time and effort.
• It provides marketing measurement tools to track performance across multiple channels.
• Funnel’s attribution modelling allows businesses to understand which touchpoints contribute to conversions.
• The platform offers marketing mix modelling for analysing the effectiveness of different marketing strategies.
• Funnel provides real-time insights into marketing data, allowing businesses to make agile decisions.

Ideal For: Brands that need a scalable, efficient solution for aggregating and measuring marketing data from different platforms.

4. Dreamdata

Dreamdata helps B2B businesses track their customer journey and directly link marketing efforts to revenue outcomes. It offers powerful tools for understanding how marketing influences the sales funnel and optimising strategies accordingly. This platform is designed to help businesses drive revenue by connecting their marketing activities with actual business results.

Key Features:

• Dreamdata tracks the entire B2B customer journey to measure the impact of marketing efforts.
• It provides predictive insights into future customer behaviour and trends.
• The platform offers revenue attribution, linking marketing activities directly to business outcomes.
• Dreamdata provides full-funnel analytics to assess the effectiveness of each stage of the customer journey.
• It helps businesses identify the most effective marketing channels for revenue growth.

Ideal For: B2B SaaS companies and enterprises that need to connect their marketing activities to revenue generation.

5. Nielsen

Nielsen is a global leader in consumer and market behaviour analytics, helping businesses track and measure the impact of their marketing activities. It provides cross-channel analytics, enabling businesses to assess their marketing performance both online and offline. Nielsen’s solutions help businesses understand consumer behaviour, optimise media spend, and refine their marketing strategies.

Key Features:

• Nielsen offers cross-channel analytics to measure the effectiveness of both digital and traditional marketing.
• It provides deep consumer insights to help businesses understand their target audience.
• Nielsen tracks media performance, allowing businesses to assess the impact of advertising campaigns.
• The platform helps businesses optimise their marketing strategies by analysing consumer behaviour across channels.
• Nielsen offers robust marketing performance tracking, providing businesses with actionable insights.

Ideal For: Large enterprises in retail, media, and consumer goods industries requiring robust measurement and consumer insights.

6. LatentView Analytics

LatentView Analytics provides advanced data analytics services with a strong focus on customer segmentation and data engineering. Their solutions leverage AI and machine learning to help businesses make data-driven decisions at scale. By combining deep analytics with marketing performance tracking, LatentView enables businesses to optimise their strategies and improve overall efficiency.

Key Features:

• LatentView specialises in predictive modelling to forecast future trends and customer behaviours.
• It offers seamless data integration, combining disparate data sources for a unified view.
• The platform uses AI and machine learning analytics to generate actionable insights.
• LatentView provides customer segmentation to help businesses tailor marketing strategies to different audiences.
• It offers scalable solutions that can manage complex data and marketing ecosystems.

Ideal For: Organisations requiring deep analytics consulting and a blend of advanced data science with marketing performance tracking.

7. inBeat

inBeat focuses on providing performance-first analytics with rapid insights that help businesses optimise their marketing campaigns. The platform offers full-funnel analytics, allowing businesses to track and measure each stage of the customer journey. By delivering high-quality data and actionable insights, inBeat helps businesses enhance the effectiveness of their marketing efforts.

Key Features:

• inBeat offers full-funnel analytics to track marketing performance from awareness to conversion.
• The platform uses attribution modelling to identify the most effective marketing touchpoints.
• It provides predictive insights to help businesses forecast the outcomes of their campaigns.
• inBeat offers real-time insights, allowing businesses to adjust campaigns quickly and effectively.
• The platform helps businesses identify key performance drivers to improve ROI.

Ideal For: Growth-stage businesses or marketers needing rapid insights into campaign effectiveness.

8. Artefact

Artefact delivers AI-driven, custom marketing solutions designed to optimise marketing performance for large enterprises. Their bespoke solutions ensure that each business receives tailored insights, helping them refine their marketing strategies and achieve better results. Artefact’s data science-driven approach empowers businesses to harness the full potential of their marketing data.

Key Features:

• Artefact offers custom AI solutions tailored to specific marketing challenges.
• It provides bespoke marketing measurement tools to track and optimise campaigns.
• The platform offers performance analytics to evaluate the effectiveness of marketing strategies.
• Artefact uses data science-driven insights to enhance campaign targeting and optimisation.
• The platform offers scalable solutions that support large, complex marketing campaigns.

Ideal For: Enterprises seeking bespoke data science and marketing solutions for large-scale campaigns.

Why Engage a Marketing Analytics Company?

Partnering with a marketing analytics company can significantly enhance your marketing strategy and drive results. With marketing budgets shrinking, for example, down to 7.7% of revenue in 2024 according to Gartner’s CMO Spend survey, selecting a partner that offers efficiency and measurable output becomes even more critical.

Here’s a deeper look at why working with the right analytics firm is crucial for your business:

Data-Driven Decision Making

Decisions driven by data are far more effective than assumptions. A marketing analytics company helps you make informed decisions by analyzing key data points such as customer behavior, engagement rates, and conversion paths.

Daniel Klein, CEO of Joseph Studios, noted in an interview, “The great thing about AI is it’s an excellent way to remove biases from your decision-making process. AI can pull us out of that and help us make much more sound decisions.”

This highlights how AI in marketing analytics can eliminate biases and improve the quality of your decisions. By analyzing customer interactions across digital channels, analytics firms show which platforms generate the most conversions, ensuring every marketing dollar is spent effectively.

Managing Complex Data

Marketing data is often spread across multiple platforms, such as social media, email, paid ads, websites, and more, which can make it difficult to track performance in a cohesive way.

Without a clear, integrated view of all this data, you may miss opportunities to optimise your campaigns. A marketing analytics company can consolidate all of your data into one unified platform, making it easier to understand and act on.

This could mean pulling together data from your website analytics, social media engagement, and paid ad campaigns, so you can see how each channel is contributing to your goals. With everything in one place, you get a clearer picture of what’s working, which eliminates the guesswork and saves time.

Optimizing Performance

Every marketer aims to improve the return on investment (ROI) from their campaigns, but knowing where to start can be a challenge without the right tools. In fact, 69.1% of marketers say they’ve already integrated AI into their marketing strategies, showing that analytics firms must support AI‑driven insights and automation.

Marketing analytics companies help you track and analyse key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. By focusing on these metrics, you can identify which areas of your marketing are generating the best results.

For example, through advanced attribution modelling, an analytics company can pinpoint which touchpoints in the customer journey are most likely to lead to conversions. This insight helps you make data-backed decisions about where to allocate resources to maximise ROI, such as increasing budget on high-performing campaigns or refining underperforming areas.

Actionable Performance Reporting

Performance reporting is essential to understanding the success of your marketing campaigns. But simply reporting numbers isn't enough. It’s about delivering those numbers in a way that helps you take action.

A strong marketing analytics company provides clear, real-time performance reports that focus on the metrics that matter most to your business. These reports are designed to give you the information you need to adjust campaigns quickly and efficiently.

For instance, tracking the performance of a particular marketing channel over time can reveal trends, helping you adjust your strategy mid-campaign if necessary. With transparent reporting, you can identify which efforts are driving the most value and focus your attention where it counts.

Engaging with a marketing analytics company brings clarity to your marketing efforts, allowing you to make data-driven decisions, manage complex data, optimise performance, and continuously improve your strategies with actionable insights.

Whether you're a growing business or a large enterprise, these companies help transform raw data into a powerful tool for better marketing outcomes.

How to Choose the Right Marketing Analytics Partner

Selecting the right marketing analytics company is a critical decision that can have a lasting impact on your business. Over half (56%) of sales and marketing budgets are now directed to digital activities, so your analytics partner must cover diverse data sources and channel types, not just one platform.

To ensure you partner with a firm that can meet your needs and deliver meaningful results, here are some key factors to consider:

• Data Integration & Infrastructure: Make sure the partner you choose can seamlessly integrate data from multiple sources and create a unified, accessible system that works with your existing platforms. This will enable you to get a holistic view of your marketing efforts without silos or data fragmentation.
• Advanced Analytics Capabilities: Look for a company that has strong expertise in advanced analytics techniques like predictive analytics, AI, and attribution modelling. These capabilities will help you gain deeper insights into your marketing performance and make more informed, forward-thinking decisions.
• Experience & Case Studies: A partner with relevant industry experience and a proven track record in similar projects is invaluable. Check their portfolio or case studies to ensure they have successfully worked with businesses like yours and can offer tangible results.
• Actionable Insights: Don’t just settle for raw data. Choose a partner that goes beyond reporting to offer actionable insights. They should provide you with clear recommendations and strategies that are easy to implement, not just numbers on a dashboard.
• Cultural Fit & Pricing Structure: Finally, ensure the company’s approach aligns with your company’s culture and needs. The right partner should understand your goals and offer transparent, scalable pricing that suits your budget as you grow.

By partnering with the right firm, you can unlock the power of data to make smarter decisions, optimise campaigns, and drive ROI. With our expertise in data integration, predictive analytics, and performance optimisation, we help businesses like yours unlock the full potential of their marketing efforts.

Schedule a consultation with ELIYA today to discover how we can help you achieve your goals.

Conclusion

Selecting the right marketing analytics partner can be the difference between success and missed opportunities.

The companies we've explored offer a range of solutions designed to help you turn raw data into actionable insights, optimise your campaigns, and ultimately drive ROI. However, it's essential to choose a partner that aligns with your business needs, whether you're looking for a full-service analytics solution or a more specialised approach.

At ELIYA, we specialise in providing end-to-end marketing analytics solutions that help mid-to-large enterprises unlock the full potential of their data.

Our advanced tools, including multi-touch attribution and predictive analytics, empower businesses to make smarter, data-backed decisions that lead to sustained growth and performance improvements.

Ready to harness the power of your marketing data? Book a demo with ELIYA today, and let us help you elevate your marketing strategy and achieve your business goals.

FAQs

1. What are marketing analytics companies?

Marketing analytics companies use data-driven insights to optimise marketing strategies, improve campaign performance, and enhance customer targeting. They analyse various marketing data, including customer behaviour, ROI, and trends, to help businesses make informed decisions. These companies leverage advanced tools such as predictive analytics and AI to deliver actionable insights that drive marketing efficiency and growth.

2. How do marketing analytics companies help improve marketing strategies?

Marketing analytics companies improve marketing strategies by providing data-driven insights that guide decision-making. They track and analyse campaign performance, identify key trends, and assess customer behaviour to refine targeting and increase ROI. Their real-time reporting and predictive analytics tools enable businesses to adjust their strategies quickly for maximum impact.

3. What services do marketing analytics companies provide?

Marketing analytics companies offer services such as campaign performance tracking, customer segmentation, predictive analytics, real-time analytics, and ROI optimisation. They also provide data visualisation, automated reporting, and tools for analysing consumer behaviour to help businesses create more effective and personalised marketing campaigns.

4. How can marketing analytics companies help businesses with customer segmentation?

Marketing analytics companies help businesses segment their audience based on various factors like demographics, behaviours, and purchase history. By analysing these data points, they create more targeted and personalised marketing campaigns, improving customer engagement and conversion rates. This segmentation enables businesses to tailor their messaging and offers to specific customer groups.

5. What tools do marketing analytics companies use for tracking marketing performance?

Marketing analytics companies use a variety of tools, including AI-powered analytics platforms, data visualisation dashboards, and marketing automation software. These tools track key performance indicators (KPIs), customer behaviours, and campaign results in real time. Popular tools include Google Analytics, HubSpot, Tableau, and various predictive analytics platforms that optimise marketing strategies.

6. How do marketing analytics companies improve ROI?

Marketing analytics companies improve ROI by providing businesses with actionable insights that optimise marketing spending. They use data to measure the effectiveness of campaigns, identify high-performing strategies, and eliminate underperforming tactics. Predictive analytics also helps businesses allocate resources more efficiently, ensuring they invest in the most profitable marketing activities.