Vibe Marketing Examples: Real Brands Using AI To Set The Mood

I didn’t click on that ad because it had a discount. I clicked because it felt like me.

Muted colors. A nostalgic 90s soundtrack. A caption that read, “Soft days > hustle days.”

There was no CTA. No big deal. And yet, every element from the color palette to the language was shaped by AI.

That’s what AI marketing looks like in 2025. It’s not just performance dashboards or predictive segments. It’s the emotional current that makes someone pause, smile, or click.

Instead of asking, “How do we optimize?” today’s brands ask, “How do we feel relevant?” And AI is helping them answer that by turning data into feeling, sentiment into strategy, and mood into message.

In this blog, we’ll explore 8 real-world campaigns where AI didn’t just power efficiency but also emotion. These are the best examples of vibe marketing in action, and a playbook for how brands can use AI to feel more human at scale.

8 Best AI-Driven Vibe Marketing Examples

If you think of AI marketing as cold, logical, and performance-driven, you’re only seeing half the picture. The real breakthrough is this: AI is now designing emotions. Here are 8 vibe marketing examples that prove one thing clearly: vibe is the new strategy, and AI is the new creative partner.

1. Coca-Cola’s “Create Real Magic” Campaign

What happens when a 130-year-old brand lets AI take the creative wheel? Coca-Cola’s Create Real Magic campaign flipped the script on traditional ad-making by inviting consumers to become co-creators.

In early 2023, the brand launched a first-of-its-kind platform powered by GPT-4 and DALL·E, giving everyday users access to iconic Coke assets from the Santa Claus to the signature contour bottle and letting them remix those elements into AI-generated art.

The platform was part of a deeper collaboration with OpenAI and Bain & Company, aimed at speeding up creative workflows while staying emotionally sharp. To take it further, Coca-Cola flew 30 artists to their Atlanta HQ for a hands-on AI workshop, co-developing future brand assets, collectibles, and digital campaigns.vibe is the new strategy

With this campaign, Coca-Cola built a mood of artistic optimism and inclusive creativity. Submissions from around the world were featured on digital billboards in Times Square and Piccadilly Circus, turning AI outputs into emotional, public-facing stories.

Why it worked:

• Democratized creativity with AI tools, making fans co-creators
• Maintained brand consistency while allowing emotional freedom
• Positioned Coca-Cola as a culture-first brand, adapting to AI-powered expression

2. Nike x RTFKT – The AI-Designed Sneaker Vibe

When Nike dropped the Cryptokicks iRL with RTFKT, it wasn’t just releasing a sneaker; it was launching a signal. A message that sneaker culture had officially crossed into the world of AI, Web3, and mood-based marketing.

The Cryptokicks iRL wasn’t your standard product drop. It featured auto-lacing, haptic feedback, gesture control, walk detection, AI/ML algorithms, and wireless charging, a futuristic blend of hardware and software that looked and felt like it came from a video game. Buyers selected colourways, entered draws via crypto wallets, and forged their physical-digital collectibles. This was personalization powered by AI and blockchain, wrapped in hype-driven storytelling.

RTFKT used AI to stay ahead of cultural trends. Their design teams relied on ML-powered tools to understand visual signals from online communities, test aesthetic preferences, and launch drops that mirrored Gen Z’s appetite for digital self-expression.

This is what vibe marketing looks like when it’s fully integrated with technology: immersive, experimental, and emotionally synced. Nike didn’t just build hype; they built a feeling around innovation itself.

Why it worked:

• Embedded AI directly into the product (not just the campaign)
• Created scarcity and personalization through NFTs and user-selected styles
• Used tech to express a vibe that felt native to digital-native audiences

3. Spotify Wrapped – Hyper-Personal Vibes with AI

Spotify Wrapped has always been a masterclass in vibe marketing. But in 2024, it evolved into something even more immersive. This time, you didn’t just get a recap. You got an AI podcast about your music taste, a personal AI DJ to narrate your year, and a custom AI playlist generated from your vibe.

The experience was powered by Spotify’s personalization engine and generative AI, blending emotional storytelling with deep behavioral insight. Every piece of it was designed to make you feel seen. The visuals, the tone, even the voice of the AI, all of it was curated to feel like you were the star of your soundtrack.

Spotify Wrapped isn’t just a viral marketing moment anymore. It’s a full-blown emotional product built by AI to reflect your inner world. And when a campaign makes people proud to share it? That’s vibe marketing at its peak.

Why it worked:

• Combined behavioral data with AI narration to build immersive, personalized storytelling
• Introduced new AI layers: podcast hosts, DJs, and playlist prompts based on emotion
• Turned listening behavior into a shareable emotional identity that users celebrated

4. Duolingo’s AI-Infused TikTok Vibe

Duolingo made TikTok its playground. Instead of polished ads or boring app demos, they introduced Duo, a slightly unhinged, always-online mascot who’s equal parts hilarious and mildly threatening. But what looks like pure chaos is actually a masterclass in AI-powered marketing.

Behind the scenes, Duolingo uses AI tools to scan viral sounds, content patterns, and cultural moments that are gaining traction with Gen Z. These insights shape everything from the scripts to the meme formats to Duolingo’s antics.

What really makes it click is the emotional tone. Duolingo leans into absurdity, but with intention. The content feels spontaneous, but it’s been A/B tested and sentiment-checked to make sure it stays just edgy enough to be funny, not offensive. That’s how they’ve built a consistent vibe that feels human, despite being shaped by machine learning.

Today, with over 17 million TikTok followers, Duolingo isn’t just a language app. It’s a character. And it’s all thanks to the smart blend of AI insights and fearless creative expression.

Why it worked:

• Used AI to predict and adapt to TikTok-native humor
• Built a distinctive brand character that drives emotional engagement
• Balanced chaotic creativity with data-backed content safety

5. Sephora – Turning Skin Tones Into Art With AI-Powered Vibes

At Sephora, AI recommends products and reflects who you are. With Colour iQ, their proprietary shade-matching tech, Sephora has matched over 140,000 unique skin tones, not just to help people find the right foundation, but to celebrate personal identity.

In 2023, they took that idea further with Sephora Illumination, an immersive public installation built using those 140,000 shades. And it all stemmed from the data gathered through AI shade matching in stores across Canada.

It was a vibe of collective self-expression, made possible by technology and powered by emotion. Visitors were invited to interact, get shade-matched on site, and see themselves reflected in a larger mosaic of beauty. Even the campaign’s donation ($140,000 to beauty inclusion charities) tied directly to the number of shades captured, reinforcing the emotional connection.

Why it worked:

• Used Colour IQ AI to personalize beauty while amplifying inclusivity
• Turned user data into an emotionally resonant, public-facing art experience
• Reinforced brand values through immersive tech and purpose-driven storytelling

6. L’Oréal – AI That Helps You See Yourself (Before You Even Try)

Ever hesitated before buying a new lipstick or dyeing your hair a bold new color? L’Oréal knew that beauty decisions come with emotional weight. So they created an AI-powered solution that doesn’t just offer recommendations, but lets you see yourself before you commit.

Their ModiFace virtual try-on tool uses augmented reality and AI to map your facial features in real time. Just open your camera, select a product, and instantly preview how it’ll look, whether it’s a glossy red lip or a pastel pink balayage. It’s like holding up a mirror to your future self.

Behind the scenes, ModiFace analyzes thousands of data points from skin tone to lighting environments to deliver hyper-personal, accurate previews. And it’s embedded across L’Oréal’s brands, from Maybelline to Lancôme, giving users across the globe a chance to feel confident in their decisions before they ever click “add to cart.”

Why it worked:

• Turned AI-powered AR into a confidence-building experience
• Gave users control over how they wanted to feel, not just how they looked
• Delivered hyper-personal previews across platforms, driving trust and loyalty

7. Netflix – Thumbnails That Feel Right

Ever notice how Netflix seems to know exactly which thumbnail will make you click? That’s not a coincidence; it’s AI-led vibe marketing in action.

Netflix uses an internal tool called the Dynamic Key Art Generator (DKAG), which doesn’t just A/B test random images. Instead, it evaluates your mood, viewing behavior, genre preferences, and even visual triggers to serve a thumbnail that feels right for you.

Love romance with soft lighting? You might see a thumbnail of the couple gazing into each other’s eyes. Prefer thrillers with a tough female lead? Expect a high-contrast, action-packed frame. What you see isn’t what everyone sees, and that’s the point.

This AI personalization isn’t just about clicks. It’s about emotional alignment. Netflix knows that a big part of your streaming decision happens subconsciously based on color palette, facial expression, or even background tone. Their AI tools map those elements to vibe preferences and optimize accordingly.

Why it worked:

• AI understands emotional cues, not just content tags
• Enhances personal connection through aesthetic targeting
• Delivers hyper-tailored mood triggers without changing the actual content

8. Mailchimp – From Customer Chaos to Clear Vibes with AI

What if your customer isn’t just one person, but a tangled blob of completely different behaviors, all lumped into one audience? That’s the idea Mailchimp tapped into with their 2023 campaign: “Turn Clustomers Into Customers.” Launched globally by their in-house agency Wink Creative, the campaign gave a name and a face to the marketer’s modern nightmare: misaligned targeting at scale.

At the heart of the campaign was Mailchimp’s evolving suite of automation tools, including predicted segments, behavior-based triggers, and generative AI copy assistants like Intuit Assist. These tools helped marketers create vibes that resonated with each segment in real-time.

The brilliance of the campaign wasn’t just the tools. It was the emotional narrative. Mailchimp took a pain point (poor segmentation), turned it into a meme-like metaphor (Clustomer), and showed how AI can untangle it with grace and style.

Why it worked:

• Framed AI not as tech, but as emotional clarity at scale
• Used behavioral data and predictive segments to personalise at the mood level
• Turned a B2B product demo into a relatable, creative story that marketers could feel

Elements of a Successful Vibe Marketing Campaign

The most impactful vibe marketing campaigns don’t just look good — they feel right. Whether it's a nostalgic playlist, a perfectly timed meme, or a brand voice that mirrors your own, these campaigns succeed because every element is emotionally aligned. Here's what consistently makes the best vibe marketing examples work:

1. AI-Driven Aesthetic Generation

A brand’s aesthetic doesn’t just reflect its identity — it dictates the vibe. AI is now central to crafting those aesthetics. Design platforms like Runway and Vizcom use machine learning to generate visuals based on emotional inputs, while tools like Patterned analyze visual trends across Pinterest, TikTok, and Instagram to guide creative decisions.

For example, travel brand Away’s “Extraordinary Is Out There” campaign invited users to explore AI-generated dreamscapes before revealing their real-world counterparts, to align audience emotion and visual storytelling. The campaign leveraged insights from AI to identify which fantastical themes resonated most, then tied those back to actual destinations that matched the mood

2. Hyper-Personalization Through AI Models

AI’s real power in marketing comes from its ability to model individual behavior at scale. Personalization engines like Dynamic Yield or Mutiny allow brands to change headlines, images, and even CTAs based on a visitor’s browsing patterns, location, or previous interactions.

Beauty retailer Glossier uses machine learning to personalize customer journeys by analyzing behavior across its blog, ecommerce site, social media, and physical stores. By partnering with Segment, the brand unified its cross-channel data to identify patterns, like users reading blog content on mobile, then purchasing on desktop, and adjusted its site experience accordingly. This AI-driven personalization recognizes how customers move emotionally and contextually through the brand, and tailors digital touchpoints to match that flow.

3. Scalable Human-AI Creative Collaboration

The most emotionally intelligent campaigns aren’t fully automated — they’re orchestrated. AI handles the volume, pace, and logic. Creative teams fine-tune the vibe. What emerges is a scalable workflow where generative systems and human editors co-build campaigns that feel alive.

A compelling illustration comes from a large-scale field experiment using MindMeld, a platform where AI agents and human teams co-created marketing assets. In this trial, teams produced over 1.9 million AI-assisted text edits and 10,000+ images. The research found that human+AI teams were significantly more productive: humans focused more on messaging, while AI handled structural edits, yielding ads with higher click-through rates and lower cost-per-click. This real-world study confirms that when human judgment complements AI scale, brands can deliver emotionally rich, performance-driven campaigns, exactly what vibe marketing strives to achieve.

How to Track the Impact of Vibe Marketing

If you’re running AI-powered campaigns, you’re already doing vibe marketing. Tracking its impact means measuring how well your AI stack is delivering contextual relevance at scale. Here's how leading marketers track results in an AI-first, vibe-led environment.

1. Track Micro-Interactions, Not Just Macro Conversions

AI marketing thrives on pattern recognition, and that includes every scroll, tap, or hover. Platforms like Google Performance Max and Meta Advantage+ track granular engagement signals to evaluate how different assets perform across audiences and surfaces.

These micro-interactions are indicators of how well your content fits its delivery context. Vibe marketing means being natively relevant, and that’s measured through how audiences respond instinctively, not just when they convert.

2. Monitor Creative Variant Performance Across Channels

AI-led creative testing replaces static A/B workflows with real-time, multivariate optimization. Platforms like VidMob and Pencil track how each version of an asset performs from CTR to scroll depth to time viewed, and feed that data back into the system.

The goal isn’t just higher performance, but alignment: making sure each audience sees the version of the campaign that best suits their digital behavior and content environment.

3. Use AI to Attribute Lift, Not Just Last-Click Impact

Modern attribution is moving beyond last-click logic. Tools like Measured, Rockerbox, and Northbeam use predictive modeling to determine the incremental lift driven by AI-generated variations and optimizations.

These tools help track not just what worked, but what worked because it was AI-delivered, and how much additional revenue or engagement that lift produced.

4. Feed Real-Time Results Back Into the Creative Loop

The most powerful advantage of AI-led vibe marketing is its feedback loop. Systems like Persado and Dynamic Yield not only track which variations perform best, but they also use those results to automatically reprioritize content delivery, retrain models, and suggest new creative directions.

The performance data doesn’t sit in a dashboard. It actively drives the next round of content, making the system smarter with every cycle.

5. Evaluate Distribution Efficiency as a Vibe Signal

In AI marketing, vibe is a distribution advantage. The more aligned your content is with platform-native behaviors and audience expectations, the more efficient your reach becomes.

Platforms like TikTok, YouTube Shorts, and Meta Reels reward content that “blends in to stand out.” Track CPMs, CPVs, and organic pickup rates to see if your content is getting algorithmic preference. If it is, your AI-led execution is vibing with the platform, and that’s measurable.

Conclusion

Vibe marketing isn’t a trend. It’s a shift.

As AI continues to reshape how we build, personalize, and deliver content, brands that lead with emotion, not just efficiency, will be the ones that stand out. The examples in this list aren’t about flashy tech or gimmicks. They’re about something deeper: using AI to connect with people in ways that feel natural, timely, and true to brand.

At Eliya, we help brands do just that. With the right blend of vibe marketing strategy, we help you build consistency across every touchpoint.

Want to see how vibe-first marketing can work for your brand? Get a free strategy audit with Eliya now.

FAQs

1. Is vibe marketing only relevant for Gen Z and Millennials?

Not at all. While Gen Z and Millennials are highly responsive to aesthetic and emotion-driven marketing, vibe marketing can appeal to any audience. The key is tailoring the emotional tone and visuals to match your specific demographic’s preferences and values.

2. Can vibe marketing improve customer loyalty?

Yes, brands that consistently evoke a specific feeling or mood tend to build stronger emotional connections. This emotional consistency increases trust, recall, and long-term loyalty even if competitors offer similar products.

3. How does AI help maintain a consistent brand vibe across platforms?

AI tools can analyze tone, imagery, and user sentiment to ensure your content aligns with your intended vibe across different platforms. For example, AI can flag off-brand visuals or recommend edits to keep messaging emotionally consistent.

4. What industries can benefit most from vibe marketing?

Vibe marketing works especially well in industries like beauty, fashion, wellness, tech, travel, and entertainment, anywhere emotional resonance, lifestyle alignment, or aesthetic identity plays a role in buying decisions.

5. How do you measure the success of vibe marketing?

Success can be measured using engagement metrics (likes, shares, comments), sentiment analysis, brand recall surveys, and aesthetic consistency scores. Some AI tools even track how "on-vibe" your content is based on audience reaction patterns.

6. Is vibe marketing just a passing trend?

No, it’s part of a larger shift toward emotion-first branding in a saturated digital world. With AI enabling scalable creativity and emotional personalization, vibe marketing is becoming a long-term strategy rather than a short-term trend.