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    Back to All Use Cases

    Marketing Measurement Use Cases

    Marketing measurement is the process of tracking and analyzing the performance of marketing efforts to assess their effectiveness and impact on business goals.

    Marketing MeasurementUnified Measurement Modeling combining MMM and MTA

    Building A Unified Marketing Measurement Capability For Retail Media Network

    A unified marketing measurement approach provides retail media network with transparent and consistent data, reducing ...

    July 25, 2025

    Related Blog Posts

    View All Marketing Measurement Posts
    Marketing MeasurementUnderstanding Lift Analysis: How to Quantify Marketing Success

    How To Run A Lift Analysis: Step-by-step Guide

    Lift analysis helps you compare control vs test groups, calculate conversion ...

    May 23, 2025

    Marketing Measurementmarketing measurement framework

    Marketing Measurement Framework: The Complete Guide For Building Data-driven Growth In 2025

    Explore a 2025-ready marketing measurement framework that blends KPIs, ...

    May 20, 2025

    Marketing MeasurementMarketing Measurement and Data Privacy

    Marketing Measurement And Data Privacy: GDPR, CCPA & Pixel-free Solutions

    Learn how to navigate privacy regulations and replace tracking pixels with ...